Advanced Diploma of
Marketing and Communication

ACTB is CRICOS registered and welcomes students from all over the world.

BSB60515 Advanced Diploma of Marketing

RTO Name

Australian College of Technology and Business Pty Lts

RTO Code

32017

Training package

BSB Business Services Training Package

Qualification

BSB61315 Advanced Diploma of Marketing and Communication

CRICOS Course Code: 093268B

Units of Competency

Total: 12 units   (This qualification has 3 CORE units and 9 electives)

Qualification details/ Course overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Job roles (examples only)

Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:

  • Marketing manager
  • Marketing supervisor
  • Marketing Officer/ administrator
  • Senior executive with a marketing focus

Pathways into the qualification

Preferred pathways for candidates considering this qualification include:
Must have completed the following units:
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

Pathways from the qualification

Other Advanced Diploma or Graduate Certificate qualifications

Entry requirements

Though the training package does not stipulate any entry requirements, ACTB uses the following criteria for entry into this qualification:

  • Domestic students
    • Aged 18
  • International students (if course offered in the future)
    • Aged 18
    • IELTS 5.5 or equivalent English proficiency
    • Completed high school, or equivalent

Qualification and recognition

Students who successfully complete this qualification will be awarded the nationally recognised BSB61315 Advanced Diploma of Marketing and Communication

Program

This program requires the completion of 12 units of competency
Total: 12 units
Unit Code/ Unit Name (Electives may be changed)
Core/ Elective
BSBMKG609 Develop a marketing plan
Core
BSBMKG607 Manage market research
Elective
BSBMGT616 Develop and implement strategic plans
Core
BSBMGT617 Develop a business plan
Elective
PSPGOV602B Establish and maintain strategic networks sustainability
Elective
BSBINN601 Lead and manage organisational change
Elective
BSBMGT615 Contribute to organizational development
Elective
BSBDIV601 Develop and implement diversity policy
Elective
BSBADV602 Develop an advertising campaign
Core
BSBADV605 Evaluate an advertising campaign
Elective
BSBFIM601 Manage finances
Elective
BSBMKG605 Evaluate international marketing opportunities
Elective

Electives may be changed at any stage

 

Learning outcomes

  • Lead and manage marketing activities
  • Develop strategic and business plans
  • Understand and manage business finance
  • Develop marketing plans

Mode of delivery

Classroom based

Program delivery Classroom based

Delivery location: Address: 100 Brunswick Street, Fortitude Valley, Q 4006
Number of study weeks: 25
Holiday weeks: Up to 11 weeks
Total duration: 36weeks
Hours per week: 20 hours
Class timetable: Classes may be held between 9am-9pm, Monday- Saturday (excluding public holidays).  Students are advised of their class timetables at the beginning of each term.  See sample timetable below:

 

Sample timetable

5-week block
9:00-11:00am
11:15-1:15pm
1:45-3:45pm
4:00-pm-5:30pm
Monday
(7.5 hours)
Manage finances
Manage finances
Manage finances
Manage finances
Tuesday
(7.5 hours)
Develop a marketing plan
Develop a marketing plan
Develop a marketing plan
Develop a marketing plan
Wednesday (5 hours)
Manage finances
Manage finances
Develop a marketing plan

Teaching/learning resources

Students will have access to the following course materials:

  • Study Guides
  • Assessment packs
  • Power-point presentations
  • Online course content
  • Computers
  • Internet access
  • Links to external resources
  • Overhead projectors
  • Video camera for recording presentations (assessments)

Assessment methods

Assessments/Evidence-gathering techniques may include:

A. Role Play, Video recordings, Presentation and Discussion Forums
B. Oral – Questioning
C. Case study
D. Written assessments, Report, Essay, Research and Group Project

 

Nominal hours

400 hours

Term Dates

Please refer to ACTB Term Dates

Fees

Please refer to ACTB Fee Schedule