ACTB is CRICOS registered and welcomes students from all over the world.
Advanced Diploma of
Marketing and Communication
BSB60520 Advanced Diploma of
Marketing & Communication
CRICOS Course Code: 105020A
Units of Competency
Total: 12 units (This qualification has 4 Core units and 8 Elective units)
Qualification details/ Course overview
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
Job roles (examples only)
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
- Marketing manager
- Marketing supervisor
- Marketing Officer/ administrator
- Senior executive with a marketing focus
Pathways into the qualification
Preferred pathways for candidates considering this qualification are covered in the “Entry Requirements” below.
Pathways from the qualification
Other Advanced Diploma or Graduate Certificate qualifications.
Entry requirements
Though the training package does not stipulate any entry requirements, ACTB uses the following criteria for entry into this qualification:
- Domestic students
- Aged 18+
- International students
- Aged 18+
- IELTS 5.5 or equivalent English proficiency
- Completed high school, or equivalent
- Completed all core units in BSB52415 Diploma of Marketing and Communication (for both international and domestic students):
- BSBPMG430 Undertake project work
- BSBMKG522 Design and develop marketing communication plans
- BSBMKG541 Identify and evaluate market opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG555 Write persuasive copy
Qualification and recognition
Students who successfully complete this qualification will be awarded the nationally recognised BSB60520 Advanced Diploma of Marketing and Communication.
Program
This program requires the completion of 12 units of competency
Total: 12 units (4 core units and 8 elective units)
| Unit Code/ Unit Name (Electives may be changed) | Core/ Elective* |
|---|---|
| BSBMKG621 Develop Organisational Marketing Strategy | Core |
| BSBMG622 Manage Organisational Marketing Processes | Core |
| BSBMKG623 Develop Marketing Plans | Core |
| BSBTWK601 Develop and Maintain Strategic Business Networks | Core |
| BSBMKG624 Manage Market Research | Elective |
| BSBMKG626 Develop Advertising Campaigns | Elective |
| BSBFIN501 Manage Budgets and Financial Plans | Elective |
| BSBCRT512 Originate and Develop Concepts | Elective |
| BSBLDR601 Lead and Manage Organisational Change | Elective |
| BSBOPS504 Manage Business Risk | Elective |
| BSBLDR522 Manage People Performance | Elective |
| BSBTWK501 Lead Diversity and Inclusion | Elective |
*Electives may be changed at any stage at the discretion of the College.
Learning outcomes
- Lead and manage marketing activities
- Develop strategic and business plans
- Understand and manage business finance
- Develop marketing plans
Mode of delivery
Classroom based
Program delivery Classroom based
| Delivery location: | BRISBANE CAMPUS: 100 Brunswick Street, Fortitude Valley, QLD 4006
SUNSHINE COAST CAMPUS: 18-22 First Avenue, Maroochydore, QLD 4558 |
| Total duration: | up to 108 weeks (including 28 weeks of holidays) |
| Hours per week: | 20 hours |
| Class timetable: | Classes may be held between 9am-9pm, Monday-Saturday (excluding public holidays). Students are advised of their class timetables at the beginning of each term. See sample timetable below. |
Sample timetable
|
5-week block
|
9:00-11:00am
|
11:15-1:15pm
|
1:45-3:45pm
|
4:00-pm-5:30pm
|
|
Monday
(7.5 hours)
|
Manage finances
|
Manage finances
|
Manage finances
|
Manage finances
|
|
Tuesday
(7.5 hours)
|
Develop a marketing plan
|
Develop a marketing plan
|
Develop a marketing plan
|
Develop a marketing plan
|
|
Saturday (6 hours)
|
Manage finances
|
Manage finances
|
Develop a marketing plan
|
Teaching/learning resources
Students will have access to the following course materials:
- Study Guides
- Assessment packs
- Power-point presentations
- Online course content
- Computers
- Internet access
- Links to external resources
- Overhead projectors
- Video camera for recording presentations (assessments)
Assessment methods
Assessments/Evidence-gathering techniques may include:
A. Role Play, Video recordings, Presentation and Discussion Forums
B. Oral – Questioning
C. Case study
D. Written assessments, Report, Essay, Research and Group Project
Nominal hours
400 hours
Term Dates
Please refer to ACTB Term Dates
Fees
Please refer to ACTB Fee Schedule
ACTB is CRICOS registered and welcomes students from all over the world.