Advanced Diploma of
Marketing and Communication

ACTB is CRICOS registered and welcomes students from all over the world.

BSB60520 Advanced Diploma of
Marketing & Communication

CRICOS Course Code: 105020A

 

Units of Competency

Total: 12 units (This qualification has 4 Core units and 8 Elective units)

Qualification details/ Course overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.

Job roles (examples only)

Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:

  • Marketing manager
  • Marketing supervisor
  • Marketing Officer/ administrator
  • Senior executive with a marketing focus

Pathways into the qualification

Preferred pathways for candidates considering this qualification are covered in the “Entry Requirements” below.

Pathways from the qualification

Other Advanced Diploma or Graduate Certificate qualifications.

Entry requirements

Though the training package does not stipulate any entry requirements, ACTB uses the following criteria for entry into this qualification:

  • Domestic students
    • Aged 18+
  • International students
    • Aged 18+
    • IELTS 5.5 or equivalent English proficiency
    • Completed high school, or equivalent
  • Completed all core units in BSB52415 Diploma of Marketing and Communication (for both international and domestic students):
    • BSBPMG430 Undertake project work
    • BSBMKG522 Design and develop marketing communication plans
    • BSBMKG541 Identify and evaluate market opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG555 Write persuasive copy

Qualification and recognition

Students who successfully complete this qualification will be awarded the nationally recognised BSB60520 Advanced Diploma of Marketing and Communication.

Program

This program requires the completion of 12 units of competency
Total: 12 units (4 core units and 8 elective units)
Unit Code/ Unit Name (Electives may be changed) Core/ Elective*
BSBMKG621 Develop Organisational Marketing Strategy Core
BSBMG622 Manage Organisational Marketing Processes Core
BSBMKG623 Develop Marketing Plans Core
BSBTWK601 Develop and Maintain Strategic Business Networks Core
BSBMKG624 Manage Market Research Elective
BSBMKG626 Develop Advertising Campaigns Elective
BSBFIN501 Manage Budgets and Financial Plans Elective
BSBCRT512 Originate and Develop Concepts Elective
BSBLDR601 Lead and Manage Organisational Change Elective
BSBOPS504 Manage Business Risk Elective
BSBLDR522 Manage People Performance Elective
BSBTWK501 Lead Diversity and Inclusion Elective

*Electives may be changed at any stage at the discretion of the College.

 

Learning outcomes

  • Lead and manage marketing activities
  • Develop strategic and business plans
  • Understand and manage business finance
  • Develop marketing plans

Mode of delivery

Classroom based

Program delivery Classroom based

Delivery location: BRISBANE CAMPUS:  100 Brunswick Street, Fortitude Valley, QLD 4006

SUNSHINE COAST CAMPUS:  18-22 First Avenue, Maroochydore, QLD 4558

Total duration: up to 108 weeks (including 28 weeks of holidays)
Hours per week: 20 hours
Class timetable: Classes may be held between 9am-9pm, Monday-Saturday (excluding public holidays).  Students are advised of their class timetables at the beginning of each term.  See sample timetable below.

Sample timetable

5-week block
9:00-11:00am
11:15-1:15pm
1:45-3:45pm
4:00-pm-5:30pm
Monday
(7.5 hours)
Manage finances
Manage finances
Manage finances
Manage finances
Tuesday
(7.5 hours)
Develop a marketing plan
Develop a marketing plan
Develop a marketing plan
Develop a marketing plan
Saturday (6 hours)
Manage finances
Manage finances
Develop a marketing plan

Teaching/learning resources

Students will have access to the following course materials:

  • Study Guides
  • Assessment packs
  • Power-point presentations
  • Online course content
  • Computers
  • Internet access
  • Links to external resources
  • Overhead projectors
  • Video camera for recording presentations (assessments)

Assessment methods

Assessments/Evidence-gathering techniques may include:

A. Role Play, Video recordings, Presentation and Discussion Forums
B. Oral – Questioning
C. Case study
D. Written assessments, Report, Essay, Research and Group Project

Nominal hours

400 hours

Term Dates

Please refer to ACTB Term Dates

Fees

Please refer to ACTB Fee Schedule