Advanced Diploma of
Marketing and Communication

The Advanced Diploma of Marketing and Communication (BSB60520) equips students with the knowledge and skills to lead and shape the marketing and communication strategies of organisations. 

This qualification reflects the role of highly skilled professionals who provide leadership, direction, and accountability for group outcomes. Students develop advanced expertise in strategic marketing, advertising, public relations, and communication management. 

It is ideal for individuals already in marketing or those managing marketing as part of broader business responsibilities who want to step into senior strategic and leadership roles. 

Graduates may continue their studies at ACTB or other higher education providers in: 

• Advanced Diploma of Business 

• Advanced Diploma of Leadership and Management 

• Graduate Diploma of Management (Learning) 

• Bachelor-level business or marketing degrees (subject to entry requirements) 

Students receive comprehensive study resources, including unit guides, case studies, and access to marketing and communication tools. Trainers bring over 25 years of professional experience to provide real-world context. 

• Delivery Location: 100 Brunswick Street, Fortitude Valley, Brisbane QLD 4006 

• Mode: Face-to-face (classroom-based) 

• Duration: 104 weeks (88 study weeks + 16 holiday weeks) 

• Study Load: 20 classroom hours per week + approx. 5 self-study hours 

Assessment methods include: 

• Written assignments 

• Reports and presentations 

• Role plays and observations 

• Projects and case studies 

International applicants must: 

• Be at least 18 years of age 

• Have completed Australian Year 12 (or equivalent) 

• Provide English proficiency: IELTS 6.0 (or equivalent, valid within 2 years)
  

Have successfully completed the following prerequisite units: 

• BSBMKG541 Identify and evaluate marketing opportunities 

• BSBMKG542 Establish and monitor the marketing mix 

• BSBMKG552 Design and develop marketing communication plans 

• BSBMKG555 Write persuasive copy 

• BSBPMG430 Undertake project work 

Graduates may pursue roles such as: 

• Marketing Manager / Marketing Director 

• Marketing Strategist 

• Advertising Account Director / Manager 

• Campaign Manager 

• Product Designer 

• Client Services Director / Manager 

This qualification prepares students for strategic leadership roles within private corporations, government, and small-to-medium enterprises. 

Please note: Completion of this course does not guarantee employment or migration outcomes. 

• Tuition Fee: AUD $16,000

• Non-Tuition Fee: AUD $0

• Total Course Fee: AUD $16,000