Advanced Diploma of
Marketing and Communication

• Qualification reflects the role of individuals who provide leadership and support the strategic direction in the marketing and communications activities of an organization.
• Students’ knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organization.
• Qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties

Total: 12 units (This qualification has 4 Core units and 8 Elective units)

• Completion of year 12 or equivalent.
• Aged 18 +, IELTS 6.0 or equivalent.
• Completion of the following units BSBMKG541, BSBMKG542, BSBMKG552, BSBMKG555, BSBPMG430

• Advanced Diploma of Business
• Advanced Diploma of Leadership and Management
• Graduate Diploma of Management (Learning)

Upon successful completion of the program, you will be awarded the nationally recognised qualification, a BSB60520 Advanced Diploma of Marketing & Communication.

A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

*Electives may be changed at any stage at the discretion of the College.

Accreditation in this qualification may enable any potential student to obtain employment in a range of roles within private corporations, government, and small to medium enterprises, including:

• Advertising account director
• Advertising account manager
• Client services director
• Client services manager
• Marketing director
• Marketing manager
• Marketing strategist
• Campaign manager
• Product designer

Classroom based

Assessments/Evidence-gathering techniques may include:

A. Role Play, Video recordings, Presentation and Discussion Forums
B. Oral – Questioning
C. Case study
D. Written assessments, Report, Essay, Research and Group Project

400 hours

Please refer to ACTB Term Dates